A live-ready ecommerce dashboard for tracking YTD revenue, traffic, conversion, product sales, top countries, and channel contribution across the All Blacks & Black Ferns Shop ecosystem.
| Product | Units | Revenue |
|---|
| Country | Visits | Revenue |
|---|
Referral traffic continues to grow as a meaningful revenue driver, showing the value of digital marketing, social content, and partner-led traffic.
Not Just Game Day outperformed previous mono-branded activity and shows strong potential for lifestyle-led retail campaigns.
Build a stronger always-on retail funnel across awareness, consideration, and conversion to support sales outside major launch windows.